When we produced the first computer-generated graphic novels for Marvel and D.C., our mission statement was simple. As Pepe put it, "We have to do something so cool kids will steal money from their mother's purse to buy it." We've never been able to top that for a mission statement.
We're software artists. While it's important that we make a living at what we do – or else we're going to go do something else – our goal is to do those really interesting, clever things commercial software companies never dream of doing. Until we do it first, and they copy us.